Why would Facebook give 2 billion dollars for the Oculus Rift technology. It’s simple, advertisement revenue! There is no way Facebook dropped 2 billion dollars without expecting returns on their investment. If Facebook plays their cards right then the income potential is immeasurable!
To understand how Facebook is going to use Oculus to take over the world we have to look at the game plan of most major developers. Big game developers benefit from the major gaming systems being online all of the time. This way they can push their downloadable content which has become a viable part of many games income potential. They can also push ad space in various ways. As gamers we have been temporarily immune so to speak from the bombardment of advertising. Now with high speed connections available in the most rural of locations that immunity is forever gone. Like it or not major gaming portals will start to supplement their income with advertisement revenue to a greater degree.
To put this in perspective, imagine loading the most recent version of Elder Scrolls and waiting on the cut scene to stream from the internet. In our future version of Elder Scrolls the cut scenes change to reflect the state of the persistent universe we are playing in. Finally the scene loads but there is just one more thing, You have to wait 5 seconds before you can skip the streaming ad. Thanks YouTube!
To be even more subtle say you are enthralled in a battle against those pesky undead. You open up your inventory and at the bottom right their is a silver long sword. You don’t remember picking it up but oh well you equip it. A polite little window pops up and ask you if you accept the charge of $1.99 to you credit card on file.
Facebook and Oculus take over the virtual world!
By now you are probably wondering what this has to do with Facebook and Oculus taking over the world. As I am writing this article hundreds of Facebook minions are writing code and developing secondary technology’s in a mad rush to get the Oculus on the market first. Think about it, what if you controlled fifty to sixty percent of the real estate that all of this content is presented on. With Oculus, Facebook controls the screen.
Mark Zuckerburg will have to play the ambassador of good will for a while. Oculus will work with developers to get their products on the Oculus platform. They might even sell the hardware for under cost so that all of those poor boys and girls in the world will be able to own a pair of Oculus goggles. The idea is to gain as much of the market as they can. It’s the tried and true strategy of all online platforms. Think Google, Twitter, and Facebook. When they feel like they have Oculus technology entrenched forever in the lives of regular people the ads will start. They will be subtle at first but in a couple of years your once enjoyable game of Elder Scrolls will be plagued with status updates, notifications, game request, and private messages from your wife or husband letting you know that you have played long enough.
With that Mark Zuckerburg will have taken over the virtual world.
Facebook and Oculus take over the real world!
The Mercedes-Benz Superdome in New Orleans sits about 72,000 people. What if you could multiply that by several hundreds of thousands of people? The income potential would be astronomical. I know some Saints fans that would give anything to watch the Saints play in the Super Bowl at the Super Dome. They would give even more to be able to walk down the sidelines while the Saints play in the Super Bowl. Through a network of cameras and Oculus technology this is on the horizon. How much would a fan give to walk or run on the field next to their favorite players. To stand on the field with Drew Breeze as he snaps the ball and to step out of the path of one of those line backers as they charge you. Schools could use the technology to train athletes. It’s interesting to imagine how it would be used to rate future draft picks.
I went to see Newsies recently in New York it was my first Broadway Show we had good seats but with Oculus everyone could have a front row seat.
There is no shortage of events, shows, and content that could use a boost to their normal customer base through a simple contract with Oculus. I know you can probably imagine a thousand other instances where Oculus could be used and I want to hear your thought in the comments section below.
What is Mark Zuckerberg imagining? You guessed it. Taking over the world and all of the ADVERTISING REVENUE that comes with it!